Belstaff Celebrates It’s 100th Year

In celebration of its centenary, Belstaff introduces ‘OUR FIRST 100 YEARS’ – illuminating the pivotal moments in the brand’s history, and in the lives of its community of independent spirits.

The campaign puts a personal lens on the people, places and experiences that shape these moments, as the cast share photographs and memorabilia that bring their narratives to life.



The 100 Years Capsule is a further tribute to this milestone, featuring commemorative graphics and details across a tight edit of brand stalwarts, reimagined.. Many styles are designed to be reversible, highlighting Belstaff’s focus on practicality and function. The timeless palette showcases the colours of the brand’s icon – the phoenix.


Belstaff have also launched a coffee table book as part of the celebrations, which traces the brand’s roots back fully for the very first time.

With this and much more throughout the year, Belstaff honours its legacy, and the legacy of its community, while crafting one for tomorrow.